Production Director // Entrepreneur // email@example.com
Banana Republic’s Creative Team asked design studio DCD (Denton-Cardew Design) to help design and produce installations and props for his “Hero Product” shoot in 2018. The idea was to create backdrops and stages that connected to the old shipping crates that were used to carry fabric from oversees to San Francisco, where some of Bananas most iconic products were created. The set ups could be used as backdrops with models or just to dimensionalize the product. Many of the elements were created to be as multi-purpose as possible, so new set ups could be created on the fly. Crates were dismantled, light boxes were used as frames, and fabric itself could stretch to tell the story. Some details were left raw, and some were refined to speak to the quality of the craftsmanship.
Photo shoot directed by Len Peltier for Banana Republic. Photography by Zoey Grossman. Sets and props: Creative Direction and Design by Len Peltier and DCD. Fabrication by Coupler Manufacturing Co. Production and Implementation by Greg Mills.
In 2013 a few friends and I began making watch bands on a kitchen table in a small lower east side apartment. In the beginning we were pairing our straps with vintage faces but we always wanted to design our own. It was a hobby that grew quickly into a boutique watch company after the release of our first line of watches in 2014. Throne has continued to flourish with the release of several different lines of watches and leather goods. I served as director of operations until stepping down in 2016.
On Wed., Dec. 12, Stephen Curry wore the Curry 6 on-court at Oracle Arena for the first time.
On the day prior (December 11) we curated an event to introduce global media and influencers to the new Curry 6 and allow them to engage with Stephen about design inspirations and colorways.
The goal of the two day event was to validate the Curry 6 design construction both in-hand and on-foot, while providing depth and longevity to the Curry 6 story.
Design and Creative Oversight: Scott Denton-Cardew. Production and Logistics: Greg Mills.
Barneys New York
As the Production Lead I worked in collaboration with Barneys New York and High Snobiety to curate a two-day shopping event at Barneys’ LA store that saw the release of over 30 exclusive, capsule collections.
Featuring drops from labels including Off-White ℅ Virgil Abloh, FEAR OF GOD, Heron Preston and Amiri. the projects* developed dynamic programming through branded activations and panel discussions with designers and influencers.
Under the direction of The Projects, we helped create dynamic programming that spoke to multiple tiers of guests, from current customers to future fans. The event doubled sales and drew over 12,000 people to the Beverly Hills flagship (quadrupling regular weekend traffic) for an opportunity to shop exclusive capsule collections and engage with an assortment of activations including: Prada’s Pachinko Parlor, a FILA-branded pizzeria and a surprise performance by the Wu-Tang Clan.
Design and Creative oversight: The Projects. Production and Implementation by Greg Mills.
For the last two years I've been producing mobile marketing activations for The Economist Magazine. The challenge was to attract new, loyal readers to The Economist providing direct positive ROI.
Our strategy was to present The Economist as an advocate for change, embracing uncomfortable future trends covered in the magazine. The campaign presents people with provocative ideas, to screen those consumers that fit with The Economist from those who don’t.
Our activation set up a challenge for people: we offered them ice-cream with insects toppings, smoothies made with ugly food that was rejected by supermarkets and coffee who's grounds were used to make bio-diesel fuel. All those who were open minded enough to go for it, were probably the right fit for the brand.
Design, Account Management and Creative Oversight by Sense NYC
Production and Implementation by Greg Mills
Station to Station was an ambitious cross-country train trip led by artist Doug Aitken in partnership with Levi’s. My team and I were responsible for the brand’s onsite experiential activation at each of the ten event locations. Alongside the stages and art installations, We produced two custom-made yurts to showcase product and house a workshop for sewing, weaving, and leather-working. Seventeen American artists from Levi’s Makers project were invited to join the train trip.
Creative and Production Oversight: Imprint Projects. Production and Logistics: Greg Mills
Tiffany & Co.
Tiffany & Co. hosted a gala to unveil its newly designed store on Rodeo Drive with the debut of the 2016 Tiffany Masterpieces. The evening featured a craft cocktail bar, a tour through the new store and a performance by Ariana Grande. I was the production coordinator in charge of the musical performance and the stadium seating area for all the guests.
Creative oversight and Account Management: The Projects. Production Coordination: Greg Mills
Tropics is an organic juice bar that provides a healthy option in the Crenshaw neighborhood of southwest Los Angeles. As a collective, Tropics is a platform for young adults to learn lifelong skills that nourish self-esteem and independence. As a local organization, it creates valuable amenities and opportunities within a community. As a cultural institution, it has an impact and resonance throughout a wide reaching and diverse public. Alongside Commonwealth Projects I was fortunate enough to produce a pop-up juice bar/skate ramp for Tropics that was on display outside the Art Los Angeles Contemporary Exhibition in the beginning of 2018.